Raise a glass to red pandas: New brew helps save species

September 19, 2019 - 12:00am



Rogue's new Red Panda IPA benefits Oregon Zoo's wildlife conservation efforts


This Saturday is International Red Panda Day and a great time to crack open a beer at the Oregon Zoo to help save endangered species. Red Panda IPA was brewed by Rogue Ales and released in partnership with the Oregon Zoo. A portion of the proceeds from each pint and bottle sold will be donated to the Oregon Zoo Foundation, which supports the zoo's wildlife conservation efforts.

Red pandas, a mammal with reddish-brown fur and a shaggy tail, are native to the eastern Himalayas, specifically places like China and Nepal. These adorable, unique and endangered animals are tree-dwellers and excellent climbers. According to estimates, fewer than 5,000 red pandas remain in the wild due to habitat loss from deforestation.

"The red panda population has been disappearing at an alarming rate over the past 20 years," noted Dr. Don Moore, Oregon Zoo director. "Partnering with Rogue Ales & Spirits is helping us spread the word to make sure the red panda and other endangered species are around for future generations."

"We at Rogue are committed to giving back to our community, which includes the people and animals," says Rogue president Dharma Tamm. "We are proud of our continual partnership with the Oregon Zoo and will do whatever we can to help support the amazing work they do for animal preservation."

Red Panda IPA is available on draft at the Oregon Zoo, at Rogue pubs and in 22-ounce bottles at select retailers.